Digital technology is helping small businesses explore new markets. Experts say that constant interaction with buyers through online channels has increased profits.
Unfortunately, there’s a downside to this. While the use of digital tools like smartphone apps and cloud storage has enabled some business owners to accomplish more in less time, a recent study made by Deloitte showed that 80% of small businesses aren’t taking advantage of this. In fact, many of them are unaware of the benefits of digital technology.
How do we change this and produce more tech-savvy individuals? OC-IT, your trusted IT services partner in Costa Mesa, California area, offers these tips:
Create a great website
Looking for a way to promote your products and services? Do you want more people to learn about your business? One effective way of doing this is by making your own website. At present, more than four billion people around the world use the internet. By establishing a solid online presence, you can easily reach prospective clients.
Having a website is more cost-effective compared to traditional print, radio, or television advertising. Your global audience doesn’t have to travel all the way to your office to do business with you. Since your site is open 24 hours a day, seven days a week, it can accommodate customers anytime.
Be active on social media
Experts say that social media has grown by leaps and bounds. Currently, it has more than three billion users worldwide every month. What’s more, nine out of ten people access various social media sites on their smartphones. This makes social media networks a great way to connect with clients.
Build brand awareness by positioning yourself as a thought leader or expert in your field. Do this by posting relevant content or tips related to your business. This will help build trust and increase your followers.
Take advantage of smartphones
Maintaining regular communication with your customers and employees is crucial to keeping your operations running smoothly. That’s why it pays to have reliable communication tools like a smartphone or tablet. These let you monitor your business, keep track of your staff, and talk to clients wherever you are.
Since almost everyone owns a gadget nowadays, all you need is a good internet connection to connect with other people. With these devices, you can do anything with the click of a button, from managing content to tracking delivery schedules to handling customer queries and more.
Store files in the cloud
Your data is your company’s lifeline. To protect it, implement a backup and disaster recovery plan that will keep your documents safe in case of theft, fire, system failure, or natural disasters. If you want to save even more, consider cloud storage — a secure, scalable, and inexpensive alternative that won’t slow down your PC, makes collaboration with clients and employees easier, and reduces the need for additional equipment or IT personnel to keep things running.
Cloud-based services don’t require manual updates, can store a lot of files that can be shared across devices, and can significantly reduce the need for different software applications. So take advantage of them with the help of a dependable managed IT services provider like OC-IT Solutions. Your business in San Clemente, Laguna Niguel, or Oceanside can enjoy enhanced efficiency, increased productivity, and unlimited support. Contact our experts today to learn more.
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