Twitter , the microblogging service used by CNN , Oprah and none other than President Obama seems to have taken the world by storm, and is fast becoming an indispensable tool for many small and midsized businesses as well Twitter allows company owners to share short “tweets” or posts a maximum of 140 characters each to give quick, live updates to “followers” on the Twitter service. A few days ago, the Wallstreet Journal published an interesting article on how Twitter has become a life saver for many business owners in a crisis .
Social Networking websites are usually associated with consumer services such as MySpace and Facebook . But did you know that there are literally dozens of social networking websites out there specifically targeted toward businesses? InsideCRM.com’s editors have compiled a list of the top “50 Social Sites That Every Business Needs a Presence on” which is available online at their website .
A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study , conducted with research partner ConStat, indicates that the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while that of traditional media such as TV, radio, and print decreased from 74 percent to 69 percent during the same period. This is a clear indicator that the Internet has become an important source for many businesses to generate and manage their business
Entrepreneur magazine columnist Gail Goodman offers an insightful look into email marketing and its relevance in today’s social network marketing -crazy world. She argues that despite the rise of Twitter, LinkedIn , Facebook , blogging, and other Web 2.0 tools for direct marketing, she argues that they will not likely displace email soon. Goodman points out several arguments in support of her case.
Social Media such as Blogs, Micro-blogs, Wikis, and Social Networks are not only helping many people communicate and connect, but are also powerful tools for business as well. They can be used to promote your products and services, engage customers in meaningful conversations, network and develop new relationships, or simply to distribute information about your business online
Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web. There are hundreds of free or near free tools out there that you can use: from sites that help you create your own logos , print your own business cards , set up your own website , even make your own marketing swag . There are literally hundreds of even more sites that in turn give advice on how to use these tools to market your business more effectively such as Inc Magazine , Entrepreneur Magazine , and Fast Company . Its easy to use your PC and Internet to help you grow your business—so get started today!
Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway.
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers
One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them.
While the internet essentially puts the entire world right outside your storefront door, there are challenges to selling abroad – from shipping to understanding local customs and preferences. PayPal has put together a new resource to help small businesses sell abroad called the Global Selling Guide. Read the story on Small Biz Technology…