OC-IT

It’s not enough to simply put LinkedIn on the radar of your social networking marketing strategy. These tips will help you maximize the value from this unique professional social networking tool.

While there is truth to the sentiment that social networking sites like Facebook can put a damper on productivity in a business setting, it is also true that Facebook can be used to help a business become a bigger online presence in its chosen market and help establish better rapport with potential clients. When it comes to Facebook, the usual default attitude of businesses is to shun it completely.

IT can change the way you do business, much in the same way that the Internet allowed Apple to invent iTunes to sell music online. But to make IT a business tool, it needs to add value

Having an efficient IT system is one way a business can improve productivity and earn more. But IT technologies are constantly changing and upgrading, and those who don’t keep up can lose money in the process. In this day and age, few businesses (if any) can survive without an IT arm.

Hold on to your mobile devices: IDC predicts 20.9% growth in smartphone sales from 2009 through 2013. Symbian and Research In Motion (RIM) remain the market leaders, but you can be sure that competition will intensify with giants Microsoft , Google and Apple in the mix.

A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study , conducted with research partner ConStat, indicates that the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while that of traditional media such as TV, radio, and print decreased from 74 percent to 69 percent during the same period. This is a clear indicator that the Internet has become an important source for many businesses to generate and manage their business

Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway.

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers

For the past few months I’ve been using a variety of wireless, blue tooth headsets, with my cell phone. The latest head set I’m using does not have clear reception. Often times I can hear the person fine, but they can’t hear me so well

When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing. Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers.